Wednesday, 5 December 2012

Plans for TV channel:

After conducting our research, Eleanor and I have decided to discuss our plans for the television channel, the audience we are going to be targeting and the shows in which we will be creating.  

Target audience: We have decided that our target audience will be people similar to our ages.  We would ideally like to aim our television channel at 18-24 year old people as we think we will be able to encapsulate the interests and likes of young adults more than any other age group. Deciding the age of our target audience is the first step, as we are both girls we will most likely aim our television channel at mainly girls although we do want to attract a male audience as much as we can. As our research influenced our choices in target audience, the combination of MTV, BBC3, Channel 4 and Sky Living will also have an effect on the construction of our channel, mainly the shows that we create. 

Programs/Shows: As mentioned above, our research will influence our choice and design of programmess. We have not yet decided on our plan of shows nor the number in which we will need to create for our television channel. Although, programs such as Geordie Shore (MTV), Criminal Minds (Sky Living), Britain's Next Top Model (Sky Living), Teen Mom (MTV) and Some Girls (BBC 3). These shows are all roughly aimed at the same target audience in which we will be appealing to. We would also like to provide our target audience with more verity of shows. 

To get some feedback on our initial ideas, we have decided that we think it would be a good idea to create a questionnaire, asking people of our target audience, which types of television programmess they would most want on a new television channel. We think that this will give us a clear idea of the things in which our target audience are looking for in order to attract them. 

Questionnaire: Here is a link to the questionnaire that Eleanor and I created.  We handed out our questionnaire to 15 students at our college that are within our target audience. We will also be handing it out to family and friends within our target. Once we have collected our results, we are going to present our findings clearly using charts on Microsoft Exel. 

Current television programmess: We have decided to draw up a list of existing television programmes in which we would roughly like to base our own TV channel on:
  • Reality: Geordie Shore (MTV), Britain's Next Top Model (Sky Living), The Only Way Is Essex (ITV 2), Big Brother (Channel 5).
  • Drama: 90210 (E4), The Vampire Diaries (ITV 2), Gossip Girl (ITV 2), The Secret Circle (Sky Living).
  • Game Show: Take Me Out (ITV), The X Factor (ITV), Chris Moyles Quiz Night (Channel 4).
  • Documentaries: How Britain Worked (Channel 4), Big Fat Gypsy Weddings (Channel 4), One Born Every Minute (Channel 4), Ladyboys (Sky Living). 
  • Comedy: An Idiot Abroad (Sky 1), 8 Out of 10 Cats (Channel 4), Celebrity Juice (ITV 2), Come Fly With Me (BBC3).
  • Chat Show: Friday Night With Jonathan Ross (ITV), Alan Carr: Chatty Man (Channel 4), The Jeremy Kyle Show (ITV), Piers Morgan's Life Stories (ITV). 
These programmes vaguely indicate the type of TV program we would like to have on our channel, although we have not yet recieved our questionnaire results and will have more of an idea on the prgrammes we would like to include when we have these results.

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