Ideas for Logo:

Eleanor and I have started generating some ideas of the logo that we would like to create. We continued the ammend and improve our original idea. We are currently using a verity of programs to create our desired logo.

Eleanor and I both adjusted the logo that we designed, we made a few logos as we were unsure which one would fit our TV channel, here are our initial ideas for our 21TV logo:

This is our initial hand drawn idea, it has been edited on Photofiltre.

 

 I like this design as I think it is compact and eye catching, I also like the way that this particular design is edited as I think the curves and edges give it a rough, young look.

 

As there is no colour on this particular design, if we decide that this is the design we would like to use, we are not sure if we would add colour or if we would simply leave it black and white. I like the logo in black and white as the simplicity of it compliments the business of the design itself.

Although, I am unsure as to whether this will be clear to see for our audience, not knowing that our channels name is 21TV, they may be confused as to what the logo says. To find of for definite, Eleanor and I are going to ask members of our target audience if they understand our logo. As much as Eleanor and I like this orginial design of the 21TV logo, we may have to look at other options as the image of 21TV.

 

Eleanor has uploaded some of our other logo ideas which can be found here. We are going to continue working on our logo designs and developing them as much as possible, keeping in mind the ideas of our target audience and what they would like to see 21TV look it.

19/12/2012 - Eleanor and I have asked our target audiences about the logo that we have created and we recieved mixed results as the majority of people said that they understood our logo and liked the design, saying it was 'modern' and 'catchy', whereas others were confused by what we had created and did not understand what the logo was saying. Despite these mixed views, we have decided to keep our original design, editing it to add some colour, making it a little more relatable to our female audience,  before we begin creating our website.

Production of Website:

Eleanor and I are now starting to look into production ideas for our website as we have collected all of the information that we need to begin the design of our website, we are happy with the changes made to the target audience and we are pleased with the mixture of results that we have recieved from the questionnaires.

We started the process of producing our website by thinking of a name for the TV channel, we decided to do this first as it would be a good platform to begin with and enable us to create the other aspects of our website from there. When thinking of names, we had to keep in mind our target audience of females and ensure that we came up with something relatable to them, still considering the range of ages in which we are also going to accomodate for, (18-24 year olds.) Keeping all of that in mind, Elenaor and I came up with the name 21TV as we liked the sound of the short yet catchy name. We also liked the fact that even though we are solely accomodating for females, this name does not shut out a male audience if they are interested in a show on '21TV' they will not be turned off by the name of the channel. We chose this name as 21 is the middle of the age range in which we are aiming to attract and it is also the infamous age associated with young adults which we thought we a key aspect for the name of our channel.

Now that we have a name that we are pleased with, the next step is creating the logo for our TV channel. Eleanor and I had already generated a few ideas, one in which we really liked, the design is hand drawn so we have deicded that if we do not create anything better on our desired program, we are going to scan the hand drawn image and ammend it. As for colours, we have decided that even though we are creating this for a female audience, we are not going to make pink the central colour of the website as we believe the female audience is already a broad and vast audience to crack, we are going to use a verity of colours that appeal to every type of female.

Questionnaire Results:

After handing out our questionnaires to 15 females and 15 males within our target audience of 18-24 year olds, Eleanor has now collected these results and they have been presented in pie charts using Microsoft Excel:

Howver, after discussing our findings and looking over the information that we receive, we have decided to change our target audeince from both males and females to females only, keeping the same age range as we still think it is appropriate.

 

 The reason for changing the gender of our target audience is simply because accomodating for both genders means trying to please an extremely vast auidence all at once and we believe that this is an unrealistic target as our verity of programmes are unlikely to please such a wide range of people. We think that concentrating on targetting females would increase the quality of work that we produce and even though our audience will be considerably smaller than the one we first anticipated, we know more about accomodating to the wants of females in terms of the type of programmes in which females enjoy watching.

 

We also thought that females share a wide range of interests as far as watching TV in concerned and we think that trying to please every aspect of one gender would be more benneficial in comparison to trying to please fringes of both gengers and not achieving a long-lasting audience.

Plans for TV channel:

After conducting our research, Eleanor and I have decided to discuss our plans for the television channel, the audience we are going to be targeting and the shows in which we will be creating.  

Target audience: We have decided that our target audience will be people similar to our ages.  We would ideally like to aim our television channel at 18-24 year old people as we think we will be able to encapsulate the interests and likes of young adults more than any other age group. Deciding the age of our target audience is the first step, as we are both girls we will most likely aim our television channel at mainly girls although we do want to attract a male audience as much as we can. As our research influenced our choices in target audience, the combination of MTV, BBC3, Channel 4 and Sky Living will also have an effect on the construction of our channel, mainly the shows that we create. 

Programs/Shows: As mentioned above, our research will influence our choice and design of programmess. We have not yet decided on our plan of shows nor the number in which we will need to create for our television channel. Although, programs such as Geordie Shore (MTV), Criminal Minds (Sky Living), Britain's Next Top Model (Sky Living), Teen Mom (MTV) and Some Girls (BBC 3). These shows are all roughly aimed at the same target audience in which we will be appealing to. We would also like to provide our target audience with more verity of shows. 

To get some feedback on our initial ideas, we have decided that we think it would be a good idea to create a questionnaire, asking people of our target audience, which types of television programmess they would most want on a new television channel. We think that this will give us a clear idea of the things in which our target audience are looking for in order to attract them. 

Questionnaire: Here is a link to the questionnaire that Eleanor and I created.  We handed out our questionnaire to 15 students at our college that are within our target audience. We will also be handing it out to family and friends within our target. Once we have collected our results, we are going to present our findings clearly using charts on Microsoft Exel. 

Current television programmess: We have decided to draw up a list of existing television programmes in which we would roughly like to base our own TV channel on:

• Reality: Geordie Shore (MTV), Britain's Next Top Model (Sky Living), The Only Way Is Essex (ITV 2), Big Brother (Channel 5).
• Drama: 90210 (E4), The Vampire Diaries (ITV 2), Gossip Girl (ITV 2), The Secret Circle (Sky Living).
• Game Show: Take Me Out (ITV), The X Factor (ITV), Chris Moyles Quiz Night (Channel 4).
• Documentaries: How Britain Worked (Channel 4), Big Fat Gypsy Weddings (Channel 4), One Born Every Minute (Channel 4), Ladyboys (Sky Living). 
• Comedy: An Idiot Abroad (Sky 1), 8 Out of 10 Cats (Channel 4), Celebrity Juice (ITV 2), Come Fly With Me (BBC3).
• Chat Show: Friday Night With Jonathan Ross (ITV), Alan Carr: Chatty Man (Channel 4), The Jeremy Kyle Show (ITV), Piers Morgan's Life Stories (ITV). 

These programmes vaguely indicate the type of TV program we would like to have on our channel, although we have not yet recieved our questionnaire results and will have more of an idea on the prgrammes we would like to include when we have these results.