Research: Newspaper Advertisements.

As I am going to be working on the newspaper advertisement, I have decided that I would like to make the advertisement look modern. Cholera is a disease that hit the island in 1832 and learning this may not interest a broad audience. As the target audience for this project is varied, I am putting a modern twist on my advertisement in hopes that it will interest a younger audience in watching our documentary. 

I have started looking at adverts to analyse, allowing me to get a better idea of the advert that I will be creating for our project. I began my research looking on the internet for images of 'documentary posters' and although my findings stem away from the type of documentary that my group will be making, I decided to look further into the posters of some of the documentaries and short films in my findings:

This documentary poster appealed to me for its simplicity even though the documentary is it advertising is not the genre of documentary that my group will be creating. 

At first glance, when researching documentary posters online, this poster instantly caught my eye because of it's vast landscape of the city buildings in the front view and also the background, the man in the middle of the poster who is in mid air, shown to be thousands of feet from the ground and finally the simple font used for both the title of the documentary and the review of it being 'exhilarating'. 

The general simplicity of this advertisement appeals to me as I find that the simplicity of it is what makes it so eye-catching and interesting. I think the simple colour of black works very well with the poster and emphasizes not only the text but also the rest of the image as the sky is shown in the background.   





To find some accurate research of newspaper advertisements of documentaries I will look through British newspapers and analyse the advertisements found in them. When researching advertisements of documentaries in newspapers, I was not able to find any suitable adverts. The adverts I came across were more for use on television although stills of the advert could be printed in a newspaper. 

Although this advertisement is not for a documentary, it is one advert I found in a newspaper that was similar to the type of advert that I will be designing. I chose to look further at this advert because at first glance I found it eye catching due to the colours used. The text in the center of the page is the most eye-catching of all as it uses bright and vibrant to colours to catch the attention of readers looking through the newspaper. The man in the picture is also relevant to the type of advert that I am going to make as Eleanor will be representing our documentary as the presenter and images of her will also be used throughout the pieces that we create. 

This advert is also quite different from the advert that I am looking to create as it has a lot more text than I am intending to have on my advertisement. The text in bold is also a style option that I may look into after seeing this advertisement as it emphasizes the important information on the piece, this will also be necessary for my advert.