Newspaper advertisement:

For the other two pieces in the project, Eleanor and I have to create a double page spread with details of the channel launch and a newspaper advertisement. We decided to do a piece each and I am going to create the advertisement. I think this will be a challenge from work that I have done both last year and so far this year in my media coursework and I am pleased that I have the option to create something new. I feel like the techniques that I have picked up so far will compliment my creation of the newspaper advertisement. 

My initial idea for the newspaper advertisement is to include:

• The 21TV logo
• The use of some rhetorical questions to engage the audience
• A slogan that will catch the audiences attention
• Perhaps an image of a 21TV celebrity

As these are just initial ideas, I am going to start by looking at existing advertisements and the way that they are constructed, I began by searching on Google for newspaper advertisements however this search did not show up with any advertisements that I am able to analyse. This print screen shows the results of the Google search:

As these images are not really suitable for the advertisements that I need to look at, I am going to look in newspapers for the adverts that they have.