As mentioned in the post below, the criteria of the project states that it is essential to include video, as Eleanor has already created a video, there is no need for another one but after receiving feedback, the idea of celebrity endorsement was mentioned multiple times.
The idea that an actor or actress from 21TV would star in a video supporting the channel for the launch night. They would endorse working on 21TV and engage the audience in what the channel has to offer, as many celebrities do today. The idea that I am going to try and develop is to have the actress of Lauren appear in a video supporting the channel and how she enjoys what is in store on the launch night and after, etc.
However, if this is not possible by video, I will look at other ways of celebrity endorsement as I think it is a very good promotional technique.
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